The mall is a key part of many people’s lives. A place where they can find community, go see a movie, exercise, play games, and shop. Even though malls of today are designed to provide people with more than just a shopping experience, retail sales still dominate mall revenue.
Whether you like to shop or not, you’ll definitely be able to relate to the 7 stages of shopping that every shopper experiences when they go to the mall.
You swing your car into the parking lot after realizing you need something cool for your friend's birthday party. Even though the lot is huge, it still takes forever to nab the ideal parking spot. After all, it’s important to start the shopping journey off right with a prime parking spot!
Once in the mall, you are overwhelmed with the options that you have to choose from. Where do you go first? What do you buy first? Maybe start with a coffee and a donut? Maybe start with a new belt? Who knows?
It’s all about finding countless cute clothes on the racks, ripping apart the neatly displayed shirts to find your size, and seeing how many clothes you can fit in your arms before you need a dressing room. Fighting against every other shopper in the store to get the last pair of jeans in your size is what we live for.
Having to wait in never-ending dressing room lines while a group of shoppers take their time modeling every single piece of clothing for their friends, when all you're trying to do is see if your sweater fits, is a key part of the experience, even if all that waiting has you contemplating if you really need the clothes or not.
As you struggle to hold up your basket in the checkout line, you see everything you forgot you needed is stocked right in front of you. You question whether the outlets are mind readers as you grab a bundle of hair ties.
As the cashier rings you up, your pulse races and you pull out your phone to check your account balance. What seemed like a hundred great deals ended up adding up to your entire weeks’ budget.
You walk back back to your car with those shopping bags, dreaming of wearing the clothes you just bought to a beach party, or a college festival, or your first day of work…
But, why do we put ourselves through all this when we can easily avoid it just by shopping online? The answer is simple. Malls have a place in our hearts. They provide entertainment, clarity, choice, and community. Nothing can ever replace the unique thrill of shopping in the mall.