Mall mApp Brand Guidelines

Logo

The red logo should only be used on a white background. The white version can be used on a black or colour background. The Mall mApp wordmark cannot be used without the M shopping bag icon. The M shopping bag icon can be used without the Mall mApp wordmark, as shown in the next section.

Icon

The red logo (far left, below) is our primary logo colourway. It should be used on a white background only. The black logo should be used on light backgrounds. The white logo should be used on dark backgrounds.

Exclusion Zone

The logo and the icon’s exclusion zone is equal to half the height of the icon (marked as × in the diagram).

Our Colours

Our core colour palette will cover the majority of uses. The primary brand colour is a muted red, supported by neutral black and white secondary colours.

Logo Misuse

It is important that the appearance of the logo remains consistent. No attempt should be made to alter the logo in any way. Its orientation, colour and composition should remain as indicated in this document.

NoDo not manipulate position or size of the icon and typeface

NoDo not change the typeface and icon

NoDo not rotate the logo

NoDo not change the logo colour outside of the Mapsted colours

NoDo not display the logo in two different colours

NoDo not distort the logo in any way

NoDo not use the wordmark without the icon

NoDo not outline the logo

Exclusion Zone

Logo should never be smaller than 80 px in digital or 25 mm in print. Icon should never be smaller than 21 px in digital or 6 mm in print.

80 px / 25 mm

21 px / 6 mm

Typography

Usage

Logo usage examples.